Chevy’s Neighborverse
This project taught me that when everyone else is looking straight, look up.
This project was a bold step into the future for Chevy, and it was incredible to be a part of bringing the brand to life in the Metaverse. From crafting engaging storylines and characters to designing exclusive fan experiences and collaborations, we set out to create something truly innovative. It took over a year to bring it all together, and I’m excited for the day people can experience it!
Partner/Copywriter: Nik Skogsberg
We started by creating virtual versions of Chevy’s signature vehicles.
Their success demonstrated the incredible potential of this digital world. Inspired by the level of detail and realism, we explored innovative ways to design immersive experiences that truly resonate with Chevy fans.
Then we created the Neighborverse, Chevy’s world in the Metaverse.
In this virtual world, the lots may have limits, but the sky above them is open to endless exploration. As I considered the possibilities during the concept stage, I asked myself, “How high is up?” That question became the guiding principle that shaped this world.
Once the vehicles and world came to life, the real fun began.
Designed to connect with Chevy’s next generation of fans, this world offers experiences that blend the familiar with the innovative. From Minecraft-style missions and exclusive drops to virtual concerts and a driving school, it’s a space where pop culture and creativity collide.The world is designed to inspire wonder, engagement, and a sense of discovery.