Snackable Content
This project taught me how to be in 3 places at once. I also learned the importance of keeping your mark between shots.
The clients wanted to refresh their social content library for Connected Services, so we jumped in to create a series of fun and snackable how-to videos. These videos covered everything from Spotify and Domino's Pizza to Park Whiz and Shell.
Staying true to GM’s philosophy of “what you make for one, you make for all,” we approached this shoot like a well-oiled assembly line. We coordinated scenes and set up multiple sets, ensuring that every car got its moment to shine and maximizing our production efforts.
Partners: CW: Justin Jacob AD: Bianca Czarnocki
One Square Story
Our mission was to shoot dynamic social-first content, and we jumped right in with a focus on the 1:1 aspect ratio from the start, vs taking widescreen footage and cropping it down. We highlighted new GM services and created four versions of each video for Chevy, Cadillac, Buick, and GMC. Each version showcased the unique vibe of the brands while keeping a unified message, making the content both engaging and brand-specific.