Captivate Mexico

Viva la Mexico! This project taught me how to shoot a production across the border and flex my copywriting skills.

I took on the fun challenge of creating visual assets for the Chevrolet Captiva, targeting markets in Mexico, South America, and Dubai. Over six months, I led the production and put together a cohesive Chevy story that connected well with each culture. Since I didn’t have a copywriter partner, I ended up playing both art director and writer. It was a great chance to mix my creative ideas with effective messaging.

This experience really helped me grow my skills and showed me that with a little determination, I can handle pretty much any challenge that comes my way. I picked up a lot along the journey, and it was pretty cool to see how my ideas came together over time. Overall, I gained some valuable insights and a boost in confidence to take on future projects.

Partner/Copywriter: Solo like Hans on this one