OnStar - How it Works
This project taught me they don’t give you your money back even when a pandemic shuts down production. But we still made it happen.
The challenge was to refresh OnStar’s “How It Works” videos. I wanted to use animated callouts to bring attention to the main key points but also use it as a tool to break up the long scenes by adding some motion design.
After the storyboard stage, We casted all the roles and worked with a local production house to figure out how we could capture all the scenes we needed in the most efficient way.
Partner/Copywriter: Justin Jacob
More show, less tell.
The goal was to help explain a list of services in a way that not only showed the benefits of the product but just how effective the technology worked. We crafted 5 videos and focused on using visual cues to help drive the viewers attention to how technology was being used during each scenario.