OnStar Santa Tracker
This project taught me how to be an Art Director during a pandemic. We made this using zoom and facetime from hundreds of miles away.
This year, OnStar's Santa Tracker encouraged a new holiday tradition: using OnStar to track Santa. Our goal was to boost engagement and increase button pushes, which we successfully achieved. In addition to the video, we developed social media content for various platforms and organized a week of posts leading up to the main launch.
Partner/Copywriter: Katie Randazzo
Santa’s helper was on mute.
We put this project together in the winter of 2020, right in the middle of the pandemic. With all the production restrictions, the team connected with me through a live feed on Zoom to make it happen. Even with the challenges, we created a warm and inviting story that encourages families to start a new tradition by using OnStar to track Santa on Christmas Eve.
