Anticlimactic
This project taught me how to stick to my guns and never let good ideas go without a fight.
We were challenged to take existing footage and turn it into something fun and attention-grabbing for OnStar’s Anticlimactic campaign. Since this kind of interactive experience hadn’t really been done before, there was a lot of doubt. We hit plenty of roadblocks and even had to save the project from getting scrapped a few times before it finally went live—one year later. In the end, it all paid off when it won Best of Mobile Advertising at the 2021 D Show. I’m a scrappy creative, and this is hands down my favorite example of that.
Partner/Copywriter: Justin Jacob
The Rundown.
The challenges were to:
Support the latest brand shoot with paid social content
Explain how Stolen Vehicle Assist works.
Use existing assets and work with zero budget (at first)
We developed an interactive Facebook experience placing users in the POV of a police officer pursuing a stolen Cadillac. After an intro video, users faced A/B decisions that altered the storyline and prompted further questions. Wrong answers served as "Learning Moments," explaining the service further before continuing. After five choices, the suspect is arrested, and the experience rewinds, inviting users to try again.
